Digital Marketing Club

Digital Publications

Digital Publications are digitised versions of your PDFs which can be distributed to a wide audience at a significantly lower cost than paper versions. They are enhanced by incorporating on-line searches, hyperlinks, audio, video and e-commerce and require no down-load in order to view.

As the pages turn before your eyes, the reader is encouraged to browse a little longer and read more than if they were simply using searchwords to find what they were looking for. Digital Publications have obvious uses for travel brochures, retail catalogues and on-line magazines. But what about your corporate brochures and other printed media?

And if you needed any more encouragement, consider the fact that whilst paper-based publications have an associated printing and postage cost to you (and the environment), digital publications incur NO distribution costs and low update costs.

The on-line metrics give you over 30 statistics about your readers – which pages and hyperlinks are the most popular, the length of time people spend on each page, reading patterns and so on. Take a look at an example here.

“Be Green – go Digital!!”

Intellegentia Ltd is a distributor for Digital Alternatives™ products in the UK. Please contact us for further details and examples.

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