Case Study: Sandler Sales Institute, Chester
Getting results from the marketing mix
Since November Intellegentia have helped me to source contact data of my target audience, create emails and identify targets for cold calling.
I had a list of over 3000 names, but after 1 email campaign, Intellegentia could identify 40 key people I should telephone. It took me 3 hours to complete my follow up and the result was 8 good prospects. This process enables me to work very efficiently on my outbound marketing and allows me more time to spend on my other business demands.
“Intellegentia has formulated a ‘Lead Generation Process’ that really works. Being able to work through a list of prospects that have read my email or clicked through to my website is a proactive way for me to work.” Mark Pickles, Director Sandler Sales Institute