Case Study: Sandler Sales Institute, Bristol
The difference between cold calling and calling following an email campaign
Intellegentia helped me to source data based on my own preferences allowing me to undertake a targeted and measurable campaign. From the results of my first email campaign with Intellegentia I was able to see how many times the email had been opened, how many times people had clicked on a link within my email and what link they had clicked on. This detailed information provided me with a contact list of potential people who could perhaps be converted into seminar attendees through a simple phone call!. Calling people was made easier because of the initial contact I had had with them through email, I was ‘warm’ calling now as apposed to ‘cold’ calling and as a result of this I confirmed 6 bookings.
“Having spent one day calling cold calling without much success I carried out an email campaign with Intellegentia and got results!”
Jo Partington, Managing Director, Sandler Sales Institute