Case Study: SAMS
Getting rapid results from telemarketing by Tracy Chapman, SAMS.
Sales & Marketing Services (SAMS) is a professional telemarketing company with a reputation of achieving excellent results and providing value for money.
Our team is made up of graduates with a wealth of industry expertise who talk our customer’s language and can quickly engage in knowledgeable conversations with their prospects.
Talking to people is our art, but we have found that Intellegentia has helped us to become even more productive and efficient in the services that we provide to our clients. Experience has taught us that if we are following-up a professional email campaign, we can prioritise our calls around the results of the campaign by calling those showing the greatest interest within hours of them reading the email.
By working this way in partnership with Intellegentia we have produced outstanding results for our clients, and actually over-exceeded client expectations on many occasions. In some cases, we have been victims of our own success and campaigns have been cut short by the client because they’ve not had the resources to deal with the huge amount of interest we have generated!!
Email marketing provides a great starting point for my telemarketing team – they get great job satisfaction by making calls that have a greater probability of turning into customer appointments. Our customers love the speed with which we get back to them with results – only days after starting a campaign.
Our many years of experience in the telemarketing industry has shown us again and again that a well-planned campaign is always much more effective. We have proved this by approaching two campaigns differently for the same client.
Campaign 1
One agent, 5 days per week, cold-calling to £100m+ turnover companies for 3 months to gain appointments for IT Services company.
Result: Average of two well qualified appointments per week.
Campaign 2
One agent, 5 days per week, following up email campaign managed by Intellegentia to £100m+ turnover companies for 3 months to gain appointments for IT Services company.
Result : Average of FIVE well qualified appointments per week, with companies such as Next, Chep, Pilkington UK, Cadbury Trebor Basset, Alstom Power, and many more well-known names.
THE ABOVE RESULTS SPEAK FOR THEMSELVES.
Director, Caudwell Group says:
“We have now worked with SAMS on a number of different campaigns, in conjunction with their marketing services, and have consistently been impressed with their professional approach, refreshing ideas and excellent results. As a result of these successes we have now consolidated all our telemarketing activities with SAMS”