Case Study: Profit Focus Group
Profit Focus Group is a process and profit improvement consultancy organisation. We review business processes and the consumption of supplier services for all types of UK businesses, not-for-profit establishments and public sector organisations.
The solutions and services that we offer add significant and sustainable value. However, this can sometimes be difficult to convey, as the problems that we work at highlighting are often hidden, and commonly the prospective client is unaware a problem even exists.
This calls for a proactive marketing approach which educates prospective customers of the benefits we can provide through techniques such as case studies, scenarios and actual project statistics.
Through Intellegentia we have been able to plan and implement strategic lead generation activities using email marketing. The campaigns effectively target prospects with a strong message incorporating case study, testimonial and statistical material.
This approach generated instant results which allowed us to tightly focus our telemarketing efforts on those who had shown the most interest. Our initial campaigns produced some promising prospects; two positive direct responses alone came out of our second campaign, one of which is now a client of ours.
For Profit Focus email marketing with Intellegentia has become an essential tool, upon which the sales process is driven. The broadcast of our monthly emails has helped the company to establish brand recognition amongst our target audience and the results have provided us with a measurable means of tracking every expression of interest in the company.
Nick Close, Director