Case Study: Pitch Doctor
Email – Finding the need
Being a ‘Pitch Doctor’ I offer training for all types of companies to help them win sales pitches. Whilst this is quite a unique service to offer, I needed to get my name out there and generate awareness about what I do. I also need to catch people at a time when they need my help.
Intellegentia have helped me to source data matching my specific target audience, set up my email (giving me advice on what works and what doesn’t in the process) and provided me with very detailed reports for my follow up.
In this business, word of mouth and customer referrals are a very powerful marketing tool but being a small business, I don’t have time to do everything I’d like so when my website isn’t up to date, Intellegentia create temporary web pages for new customer references.
“I have carefully monitored the investment in using Intellegentia services against the results throughout 2007 and on the strength of the results I am continuing to use their services in 2008”
Peter Hancock, Pitch Doctor