Case Study: OnDemand Software
OnDemand Software – generates leads using a professional proactive service
“Email marketing with Intellegentia is easily the most cost efficient marketing channel we’ve used, with the first three campaigns delivering more than £75K new revenue.”
“OnDemand Software has seen some incredible results since we began working with Intellegentia said Emily Cotton”, UK Marketing Manager. “We had been using email marketing as a stand alone, marketing tool. Intellegentia approached us and convinced us that we could become more strategic; sourcing data to match our target audience, advising on the copy and the reporting for our marketing messages and working out a longer term cohesive marketing plan with us.”
“Intellegentia are proactive and pay attention to detail when setting up our campaign. They review the subject line, make sure our branding is consistent, guide us on the calls-to-action, as well as personalising the emails for each recipient. “
“Intellegentia have also given us legal confidence by handling email unsubscribes. They save us time by processing bouncebacks and generally taking care of spam and deliverability issues.”
Previously we simply ‘sent’ emails, and had no measurement capability. With Intellegentia however we now receive regular detailed reports indicating who has read our email and how many times, as well as those who have clicked through to links within the email. This is the basis of follow up for our telemarketing team, calling people who have shown the most interest in the campaign.
“Intellegentia’s passion for helping us find new business shines though in every aspect of their work – from marketing advice through to their delivery and execution.”
Emily Cotton, UK Marketing Manager