Case Study: Different Tracks
High quality e-newsletters made easy
Holiday experiences are a key part of LIFESTYLE Work hard. Play hard. Stay fit. That’s a mantra today. A rich, balanced life is a life worth having and it is increasingly difficult to attain. Different Tracks produce individual itineraries, structuring the ideal holiday – for individuals, couples, families, or a group of friends. Whatever the interests and however much time there is to spare the possibilities are endless.
The Difference is personal service!
We have a hands-on approach and personally take time to speak to our clients when designing itineraries. Putting together a holiday for a client requires skill, but designing a holiday that encompasses the exact itinerary a client has envisaged also requires an in-depth knowledge of the region, built upon many years of experience.
We therefore needed to inform people in a way that would truly reflect the high quality service and beautiful, unusual destinations that we offer.
Each month we send pictures and text files to Intellegentia and they put it together into an HTML email newsletter that is consistent with our image and branding. We don’t need to employ a designer in order to produce an HTML email. They further reduce our admin costs by de-duplicating our contact lists and managing opt-out processing.
Intellegentia doesn’t just broadcast our emails, they pay attention to detail and make it easy for us to generate top quality e-newsletters with no HTML skills.